Technology Does All the "Talking"

This video shows that cellphones are destroying the communication between relationships, in this case, mother and daughter. The young girl is avoiding her mother while on her phone as her mother stares at the cellphone with "jealously". The advertisement shows the lack of interest people have to converse with their own family. It is as if the traditional face-to-face communication is insignificant and boring. This issue about technology eliminating face-to-face interaction proves that people are becoming detached from their close relationships.